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Many business owners think that social media marketing doesn’t work for them. They’ve invested a little time, effort and money towards growing their digital presence. But when they didn’t see immediate results, they gave up.
Entrepreneur, consultant and marketing expert Chris Burns says the key to success is strategy. To reap the full rewards of marketing, you have to play the long game. In this episode, he lays out a complete framework for how small businesses can develop and implement a winning strategy and experience the incredible benefits of smart social marketing.
Chris Burns has many talents: from entrepreneurship to digital marketing coaching to writing and more. Chris firmly believes in the power of the digital world: and he’s harnessed it to grow hundreds of businesses. Over 20 years of experience have taught Chris what’s most important for small businesses: differentiation, strategy and execution.
Social Media for Success for Professionals Talking Points
[1:50] Introduction to Chris Burns
- Social media expert and entrepreneur
- He got interested in marketing through high school and college
- He had his “aha” moment when he started working for an agency
- He became a consultant and started his own business
[3:54] Why Chris loves marketing
- It changes and evolves
- It is an opportunity to help others scale
- Makes a positive impact on organizations
- He has a passion for serving nonprofits
[5:39] The biggest mistake business owners are making
- Many business owners say marketing just isn’t working for them
- The real problem is that they lack strategy
- They unknowingly set themselves up for failure and quit too soon
[7:19] How this problem can be solved
- Marketing does work if you do it right
- Have a real strategy that doesn’t just exist in your head
- You can’t know what’s working and what’s not without a strategy
[9:03] Chris’s framework for success
- Do a deep audit and determine your bandwidth
- Choose goals and numbers that are realistic for you
- Examine your content through the lens of your audience
- Look at competitors and analyze online data to inform a practical strategy
- Make a simple document with actionable goals
[12:36] Implementing your strategy
- Make social media so easy. It’s fun again
- Block consistent time on your calendar to batch content
- Pick platforms most valuable to your business and always have posts ready
- Use analytics tools to make sure you’re on track
[17:28] How to never worry about what to post again
- Use Facebook Ads Library to get inspired or learn from other creative
- Try Google Trends, Twitter Trends, and ChatGPT for ideas
- Research competitors to borrow (not steal) effective marketing techniques
[20:48] How to get in touch with Chris
- Inspiring messages from his new book
Connect with Chris:
If you like what you heard from Chris in this episode and want to follow his journey, you can check him out on his website and social!
LuxLevelMedia.com
IAmChrisBurns.com
www.facebook.com/luxlevelmedia
www.linkedin.com/company/lux-level-media/
www.instagram.com/luxlevelmedia/
www.tiktok.com/@luxlevelmedia
www.linkedin.com/in/chrisbburns/
Speaking of business mistakes, don’t make the mistake of letting qualified leads slip through your fingers! Download our FREE “15 Ways to Use Your Lead Magnet To Sell More Services” guide and start snagging those sales.
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