The Thank-You Note We Forgot How to Write
October 30, 2026
What a newspaper route, a letter from 1988, and my Momma and Poppa can teach us about gratitude, customer care, and standing out in a very digital world.
Your Brand Might Need a Face (Even If It’s Not Yours)
October 20, 2026
What a sinus guy, a gecko, a red ball, the Philly Phanatic, and Posty can teach us about making a brand more memorable.
Rule #6: Your Social Media Could Stand to Loosen Up
September 2, 2026
There is a smiley face tattooed on my arm.
My mom drew it.
Underneath it, in her handwriting, are two words and a number:
Rule #6.
If you have no idea what that means, allow me to take you back to school for a minute.
I first heard about Rule #6 while listening to The Art of Possibility by Rosamund Stone Zander and Benjamin Zander. There’s a story in the book about two prime ministers having a conversation when one of them keeps getting interrupted by people who are completely frazzled.
Nothing Was Wrong. I Still Needed to Make a Change.
August 6, 2026
Nothing Was Wrong. I Still Needed to Make a Change. What a four-year vendor decision taught me about energy leaks, trusting my judgment, and choosing
Freedom Starts With One Non-Negotiable
July 1, 2026
The older I get, the less impressed I am by being constantly available. When I started Holloway Media Services, I thought being a good business
Post With Pride
June 3, 2026
It’s Pride Month! You know this isn’t just a marketing angle for me.Not as a rainbow slapped on a caption. I’m all about authenticity EVERY
You Don’t Leave Yourself at the Door
May 6, 2026
There’s an untruth tucked into a lot of workplace cultures. It says when your work self clocks in for the day. You leave your personal
Structure Is a Confidence Multiplier
April 8, 2026
There is a certain flavor of business advice that makes work sound way more cold and clinical than it needs to be. Wake up earlier.Do
Your Voice Is Done Waiting
March 4, 2026
There’s something about spring. Even before the weather fully cooperates, you can feel it.Things wake up.Ideas. Energy. Old dreams you boxed up on a mental
I Can’t Do This Alone Anymore — And That’s Why My Business Got Stronger
February 2, 2026
There was a time when I thought confidence was built through independence. Do it yourself.Figure it out.Don’t ask for help.Don’t slow anyone else down.
Do you want more business?
I’m Heather Hollway, and I’ve made it my mission to help brands grow using social media marketing. Question is, are you ready for your business to take off?
About Heather
Hey, I’m Heather!
I’ve been in marketing for over 20 years and I have seen what happens to businesses that don’t take care of themselves like they should. I understand how difficult growing your company can be with so many different marketing options to implement–it can be overwhelming! I’m here to work with you to simplify one of the biggest marketing strategies you can use to grow your customer base and keep them coming back for more.
