Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
Your social media bio is one of the best places to make a big first impression. If you leave your social media bio blank or only add a few characters in a hurry, you may miss an enormous marketing opportunity. A social media bio speaks for your brand. Craft your words wisely and create customers on demand.
Practadgoal Talking Points
[1:45] Write your bio with these pro tips.
● Tip 1: Keep your social media bio consistent across platforms. Character counts may change across platforms but help customers find information quickly by providing essential information.
● Tip 2: Keep your profile picture the same across each platform to be easily identifiable and represent your brand. Are you choosing a photo or a logo? Make a decision and stick with it.
● Tip 3: Use your header image to highlight a recent promotion, your brand’s personality, or a call to action. The goal is to get customers to your website.
● Tip 4: Use keywords in your bio; it’s a no-brainer SEO suggestion. Increase the number of people visiting your website by choosing the right words.
● Tip 5: Add your social media bio and links to the footer of your website. Make it easy for interested leads to find you on social media.
● Tip 6: Avoid leaving fields empty in your social media bio. YouTube, for example, provides space to add your social media profiles.
[3:40] Tweak your bio across platforms.
● To win in social media, you must understand it is not a one-size-fits-all approach. Each platform has its own social media bio needs.
● Instagram embraces emojis. Twitter wants you to keep things concise. Stay classy and professional on LinkedIn.
[4:20] Practice writing your bio.
● “I help you get what you want.” Think about this template while writing your next bio. Have fun, but stay clear on what sets your brand apart from others.
Your social media bio is a free marquee; we can help with your words. If you are feeling overwhelmed creating content, we understand.
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