Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
Writing a book can sell services. In this episode, Heather sits down with Matt May from Premier Team Building and Interactive Experiences to discuss how becoming an author can tie into your entrepreneurial career and provide another aspect of your oh-so-crucial marketing.
Creating content, particularly in book form, can provide several marketing opportunities you can seize online and in-person. With today’s relatively simple publishing process, thanks to Amazon, creating a lead magnet, credibility-boosting book, or course companion is an option for all entrepreneurs.
Practadgoal Talking Points
[2:41] Matt talks about how his books came about
- As a long-time grammar nerd, the pandemic finally provided the chance to develop two ideas into books.
- Two ideas came at once to explore team building and how our paths to success are rarely linear.
[5:36] Catching lightning in a bottle
- Take the Fear Out of Team Building was written in nearly a day. It was all about catching that lightning and being allowed the time just to write.
- Then came perfecting the work and battling the desire to over-write.
[8:19] The journey of self-publishing
- Writing a book doesn’t end with your closing paragraph. There are so many considerations to account for, including formatting.
- Getting your work out there and holding it in your hands is impressive.
[10:34] Improving your offerings with a book
- Having a published work out there provides a layer of credibility for your prospects.
- Publishing can act as a lead magnet, a weighty example of your expertise, and a place for monetization.
[13:11] Consider your publishing logistics
- Where do you want your book distributed? It makes a difference if you want to see it in bookstores and not just on Amazon Kindle.
- On-demand printing and free Kindle copies will also affect how you market or display your physical books.
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