Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
Video content is king on social media! Smart video content helps you reach more people, snag short attention spans and show off your product or service.
Don’t fall behind your competitors who are already mastering social media video: In this episode, discover how to target your audience, the strategy we use to search for topics, and how to create videos quickly.
Practadgoal Talking Points
[1:30] Target your audience
- Who is your audience?
- What is their demographic?
- What social media apps are they using the most?
- Create a clear idea of the person to target to effectively tailor messages to them
[2:02] Set your goal
- Every video needs a defined purpose.
- What do you want your audience to do as a result of your video.
[2:26] Search for topics to create
- Research the questions your audience is already asking
- From trending topics to fundamental interests and goals.
- The more relevant your content is to your audience, the more the algorithm promotes you.
[2:59] Create videos easily
- Create short-form videos in vertical format like reels/TikTok/YouTube shorts.
- Save time and effort by planning your videos so you can film and edit them efficiently.
[3:30] Evaluate your videos
- Analyze how your content is performing and make adjustments.
- When do viewers stop watching your videos.
- You’re doing great if you can get at least half your audience to watch from start to finish.
[3:50] Video is here to stay
- More and more people are getting information and entertainment from video-first platforms.
- Your brand should be there to capture your target audience.
With these tips, you’ll be on the path to video creator success. As always, if you need any extra help along the way, we’re here for you!
As the end of the year approaches and things get busier and more hectic, we’d love to help give your business a big boost! For a limited time, you can cash in on our holiday content bundle! Save time and make money with us on your side. We will create 20 social media posts with copy, graphics and videos customized for your business, promotion or service!
If you’re in, text post to 717-288-9969 for a 15-minute demo with Heather today!
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