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Changing the world might seem like a lofty goal, but the truth is that if you can change the way one person thinks, you can have a profound impact.
Matt Gordon is the Authority Muse at The Educated Authority. He’s spent years studying historical leaders and propaganda, and now he uses what he’s learned to help today’s thought leaders change the world one mind at a time.
Listen to Matt’s strategies to unlock the power of thought leadership and how it can transform your social media marketing.
Social Media for Success for Professionals Talking Points
[2:28] Thought leadership and the modern-day propagandist
- Matt Gordon helps his clients change the world one thought at a time through persuasion and thought leadership
- A thought leader is not a teacher, content marketer or celebrity
- Thought leadership helps transform the way a person interacts with the world by helping them internalize a new perspective
- When you change a person’s language, you change their mind
[7:27] Building a community with thought leadership
- AI is a great tool for the things its good at, but it can’t do anything
- Content shock is the idea that online content is growing faster than humans could ever hope to process it
- Thought leadership provides meaning to raw information
[10:25] Different types of thought leaders
- Thought leaders have different goals and present themselves in different ways.
- CEO thought leaders want to grow their business
- Cause thought leaders want to change the world
- Celebrity consultants want to attract attention and bring in high-ticket consulting or book deals.
- Information marketers want to build a pipeline for their products or services.
- Content marketers want to be smart in public
[14:20] Get to know the 360 thought leader
- Takes elements from all 5 of the other thought leadership styles
- As a thought leader, you need to have a trustworthy character, a good product, and a strong funnel
- Thought leadership is its own product in addition to the product or service you sell
[17:03] Building your online reputation
- Thought leadership is a storytelling business
- Establish your own home base, like a website or mailing list
- Connect with your audience through consistent, daily content
- Recycle the same content across multiple channels
[24:24] Key takeaways
- Study rhetoric, the art of communicating your ideas clearly
- Get out there and tell your story with your language
- Be clear on what you stand for
- Take Educated Authority’s quiz to find your Authority Archetype and learn how to bring together different traits of the various archetypes.
Connect with Matt:
www.educatedauthority.com
www.linkedin.com/in/matt-gordon-marketing
As a thought leader, you must have a lead magnet to share with your audience. We have a complimentary download with 15 Ways to Use Your Lead Magnet to Sell More Services that will leverage your lead magnet to its full potential.
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