It’s a savage world out there! Companies are fighting left and right to attract audiences with their online marketing.
Here, our client Ducerus struggled with building an image of authority online. As shown below, they have seen strong gains across multiple platforms and we couldn’t be happier!
Ducerus’ Goal: Thought Leadership and Online Authority
Ducerus wants to use online marketing to attract parents with high school-aged children looking for ways to get into college. Their service includes planning and consultations that will prepare college applicants for admissions.
Ducerus’ mission is to provide the “complete college solution” to as many families as possible.
Ed Sanderson, CEO, knew he needed to position his company as the go-to place for all things college admissions-related. He wanted to incorporate videos that were packed with value. He understands that trust is the currency people use to make a decision.
“…it’s impossible in my mind to ask somebody to give you money when you have nothing of consequence there for them to see if you’re the person they want to give money to.” – Ed Sanderson
Gain trust and people will buy from you.
The Solutions: Content Marketing With Social Media Strategy
Did you know Americans spent on average more than 1,300 hours on social media last year? Business owners really need to consider how much traffic they are missing out on by not using social media platforms for marketing purposes.
In this case, Ed knew he was missing out on the traffic social media provides, so he called us. After our strategy session to understood who Ed was looking to attract and what he had to offer, we went to work:
- Create content pillars and a bank of video topics to record
- Optimize each channel for a cohesive and professional image
- Create and syndicate content optimized to hit each platform at the ideal time
- Review what’s working, what’s missing the target and refine the content strategy
The Exciting Results… So Far
Since we started working with Ducerus, we’ve seen the numbers go in no other direction than up!
First 30 days: Engagements skyrocketed by as much as 876%. Link clicks on their content surged by 4100%.
Day 60 and the data continued to grow: Engagement stayed the same but this time their Impressions increased to 1150%.
Pro tip: Track your impressions! An Impression means your content was delivered to someone’s feed – meaning, you were given the opportunity to be seen by a potential customer.
Ed is very pleased that we have continued to grow every month. Below is a breakdown of the lifetime performance of KPIs we’re tracking.
Performance Summary 02/01/2021-07/25/2021
Impressions
Engagements
Video Views
Aggregate Profile and Page Metrics
Needless to say, Ducerus is on the right track to establishing itself in the minds of parents. The future really looks bright for this decades-old college planning firm! It’s crucial that brands are able to reach their audience and make themselves known through social channels.
