Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goals.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical business advice.
If done right, public speaking can be an incredibly effective way to connect with your ideal audience and turn them into customers.
Speaking offers a way for your audience:
1. To get to know you
2. Gives you social proof
3. And an opportunity to collect warm leads
It’s a whole marketing ecosystem in one presentation!
In today’s episode, we are joined by Kerry Heaps, Founder of Book.Speak.Repeat, who shares why the fortune really is in the audience when it comes to public speaking.
Practadgoal Talking Points
[7:00] Kerry shares the five things you need to have before you do a speaking engagement.
- When you speak somewhere you want to have a summary of what you want to share and 3-5 takeaways that your audience can go implement.
- Your bio is your entrepreneurial resume so you need to continuously update it so that it always highlights your most important achievements.
- Always have these five things ready to go so that you can submit them when a speaking opportunity arises.
[13:42] Kerry explains unique ways to get information on your audience.
- You can hand out surveys to get valuable information from your audience as well as their contact information.
- Once you have their contact information you can follow up with them for your business.
- As a speaker, it is your job to have a process in place for what you do with all of the leads you get.
[27:49] Kerry explains why the next step with your leads is always on you as the speaker.
- Just because you don’t hear back from a lead doesn’t mean you should give up and stop following up.
- When you call for a follow-up, you are going to be talking with someone who is already familiar with you, not a cold call so enter the call with confidence.
- It is important that you do not abuse the leads that you get. You have to remember the human element.
[34:06] Kerry shares her best tips for presenting or speaking on Zoom and how to use it as a marketing tool.
- You want to make sure you have good lighting and sound so you make a great impression.
- It is important that you bring a lot of energy when presenting online so that you can hold everyone’s attention.
- You can make it interactive and still hold giveaways when you are virtual.
Connect with Kerry and Book.Speak.Repeat:
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