Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
We have been working behind the scenes on something cool; today is the day we can reveal what it is!
Raise your hand if you want to run TV commercials but are turned off by the cost? Well, get excited today, my friend, because Holloway Media Services now offers Connected TV Advertising!
What is Connected TV?
Connected TV (streaming advertising) is a smart TV, smartphone, desktop, tablet, or any device that is connected to the internet through built-in capabilities or an external “over-the-top” (OTT) device that enables a standard TV set to become a Connected TV.
Video advertising on Connected TV occurs during the in-app experience. So when a Connected TV user opens an app like Peacock to watch an episode of America’s Got Talent, a video ad would play before or during the content.
A 15-second to 30-second video ad is similar to a pre-roll ad on a desktop, laptop, or smartphone, but the user experience is comparable to traditional TV.
Why You Should Consider CTV
105.3MM Connected TV households represent 81% of U.S. households by 2021 (eMarketer, 2020).
As more TV viewers continue to move towards Connected TV devices and away from traditional TV services, it’s essential to meet them where they are because more and more people are cutting the cord…
What’s The CTV Difference For Advertisers?
Create impact by developing a well-rounded marketing plan that includes traditional TV benefits with digital targeting precision. Plus, make data-driven decisions by taking advantage of better metrics and minimizing waste by focusing your ad spend on audience segments (i.e., video completion rate, impressions delivered, unique device reach, etc.) and real-time reporting.
Are you ready to transform your business today?
Click here to schedule a free CTV discovery call with Courtney to see if OTT advertising is right for you! And for a limited time, we offer new clients a free** 30-second commercial!
But you have to book a call fast!
**The free spot comes with a three-month commitment valued at $1000.
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