Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
Everybody and their uncle has a podcast. Sources show that there are over 2 million podcasts worldwide!
If you have a podcast and want to learn how to build relationships and be more confident on the mic, you’ve landed on a beauty of an episode!
Tiffany Youngren is a podcast marketing expert who built several successful businesses over 30 years. She started OMH Agency in 2016 to help companies build revenue, then launched her first podcast episode in 2017 and created a robust podcast host development and booking platform in 2020.
Listen for stories of getting great guests along with bad experiences and lessons learned.
Practadgoal Talking Points
[02:32] Tiffany’s accidental process of getting into podcasting
- She has a preference for content marketing and started out creating websites, then blogs, followed by social media and email campaigns linking to them
- When people are looking up something on Google, you should be who they see
- When a client wanted better blog posts, she decided to record an interview with them first
- Trying to meet people in a new place, she started interviewing local business owners
- Everything began with curiosity, treating podcasting as a hobby
[13:40] Why podcasting is the best way to build relationships
- Content that can go on many platforms and creates a relationship with people
- Podcasts allow you to hear someone’s voice and feel like you’re there
- The host plans a relationship with the listeners, and that care is returned
- Guests should be carefully chosen to give value to everyone
[22:24] The mistakes early podcasters make
- Not recording a few test episodes first
- Letting just anyone be on your podcast
- Not knowing the guest beforehand
- Lacking a website with content to link to
[25:57] The benefits of being on another podcast
- Understanding what your own guests feel by sitting in the guest seat
- Learning what they do, getting a fresh perspective, feeling better about your podcasting
[28:37] Listening to top podcasters to improve your own podcasting
- Ask yourself: Why are they the best? What do they do?
- You may not like everything they do, but they’re doing something well
- Listen to people you don’t like, even if you won’t do their thing
[37:26] Tips for getting big-name guests
- Assume their time is valuable and be prepared with good questions
- Target 75% clients, 20% potential collaborators and 5% big names
- Know why you want them and their value to that episode
- What’s in it for them? Why should they attend? What’s their angle?
[42:36] Tiffany’s secrets for podcasting success
- Know your guest and your audience, understand what your goals should be
- Set expectations, be a little selfish, ask questions just for yourself
- Provide guests a great experience, ask them for overall impressions and feedback
[50:15] How you can work with Tiffany
- She helps podcasters become great hosts and find their target audience
- OMHAgency.com or PodcastHostMaster.com
- Agencies can reach out for a free demo on the platform