Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
Web design has changed significantly in the last few years, and budding entrepreneurs can benefit from thinking about websites differently.
When you’re looking to improve your current website or create a new one, creative thinking can take you to new heights. Want help getting started?
You’re in luck.
Chad Arentz of Jump Creative Services teaches us about creative website design and marketing.
Listen to the full episode now and check out the show notes for more!
Practadgoal Talking Points
[2:13] Chad’s background: how did he switch from TV to website design?
- He started working in TV, designing sets, print ads, and on-air graphics. After winning several awards, Chad focused on website design.
- As digital tools met desktop computing and media, Chad saw the opportunity to enhance his skills and work on motion graphics.
- With his growing skills and art degree in hand, he became a promotion manager and then creative director for the TV network.
[4:49] Shifting to Broadcast Design
- In Pennsylvania, Chad joined Cinemagic and introduced them to broadcast design.
- They became a nationwide player creating videos and websites.
- Cinemagic used Chad’s motion graphic components.
[8:12] Jump Creative: how did Chad move to the web design career he’s in currently?
- Chad reached out to his old art director, and together they set out to create a virtual design firm.
- Chad learned to make a website for the new company using DVD education.
[9:56] Learning Website Design
- Educating himself through experience, Chad started getting more and more requests for websites.
- A new company, Versatile Systems, snatched him up thanks to his new skills.
- In 2013, Chad was back to working for himself at Jump Creative.
[12:48] Web Design Learning
- Chad learned all about responsive web design
[13:57] What are We Getting Wrong with our Websites?
- Human-centric design and marketing are key. You’re not designing for robots.
- Hook audiences in with a story that immediately appeals to their pain points.
[16:19] SEO Organic vs. Paid
- SEO is more than just getting people to the website.
- Consider how you’ll do that paid search versus organic results.
- Think about getting people to search for you instead of the product.
[18:12] Automation vs. Genuine
- When people hit a contact button, don’t just put them in a workflow.
- Don’t take out all the “human” from your site
- You want to think about your website in terms of SEO, code, and branding- truly telling your story.
[20:36] Considering All The Working Parts
- Coders, designers, writers, marketers can all add up fast.
- Small & medium businesses can work with Jump Creative for something that fits their budget.
[23:32] Refreshing Your Content
- Keeping fresh content going at least every quarter is crucial.
- Updating the whole site should be done every few years because technology changes so often.
- Jump Creative focuses on branding and telling a story and even helps with logo creation because it’s such an important part of a new website.