Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical business advice.
Life as an entrepreneur is incredibly challenging at times. Hearing a wise voice of reason makes a world of difference in your journey.
If you’ve been wanting to improve your personal branding, this is the episode for you. Expert coach Doug Foley teaches us how to think outside the box, harness the power of digital storytelling, and get the most out of our individual strengths.
Check out the show notes below or listen to the full podcast.
Practadgoal Talking Points
[2:12] Building a Personal Brand
- Doug’s transition from a digital agency owner to a consultant
- Realizing the true meaning of entrepreneurship from observing “local heroes”
- Doug saw personal branding icons create opportunities for themselves in the digital world, pursued that path for himself, and wants to help others avoid his mistakes
[4:50] The Abundance Mindset
- You can make an exponential impact on the world by helping lots of people who can go on to pass that wisdom on
[6:20] Learning First
- His father’s business failed because it didn’t bring in new customers
- Doug put himself in environments to learn, but his process wasn’t linear
- Taking jobs beneath you can be smart
[8:24] Mindset is the Biggest Difference Between Success and Failure
- Seeing failure as a positive learning experience
- Ease your way into new interests by finding how they intersect with your existing skills
- Figure out what you dislike and delegate that to somebody else
[11:48] Developing Self-Awareness
- Step back and ask yourself if you are getting the most out of your current situation
- Take just a quarter of the year and dive into an exploration of something you’re passionate about
[14:37] Experience Gives You Freedom
- From training comes knowing, and this lets you help your clients better
- Some people will miss the most obvious opportunities in front of them because they’re blinded by trying to stick to the model they’re used to
- The things that come easiest to you are often the things that provide the most value to others
[19:00] The Great Value in Marketing is Good Storytelling
- One good story is better than 100 lackluster ads
- Crowdfunding campaigns are a great example of tight storytelling
[20:45] How To Build Your Personal Brand
- More than ever, people want to work with people
- Don’t let imposter syndrome discourage you from sharing your unique value
- Staying patient with long-term goals
[24:58] Constantly Breaking Your Limits
- Stay willing to push forward through hardships
- Recenter your core goals when doubt creeps in
- You have the power to change your path
[27:08] Practices for Improving Mindfulness
- 5-minute journaling every morning
- Be specific—quality is better than quantity when journaling
- Keep your North Star in mind and see if you’re working towards it
[30:21] It’s OK to Outgrow Things
- Your past doesn’t define your future
- Your sanity is worth more than the things you’re trying to acquire
[31:43] What Doug is Up To and Where You Can Find Him
- Doug is going to keep helping more people and expanding his impact every day. We hope you can use these actionable tools to improve your personal branding today!
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