What’s the best way to get your message out there? You’ve tried TV, billboards, and even print ads. But what about radio advertising?
In this blog, you’ll find tactics you can use to maximize the effectiveness of this type of traditional marketing by using social media.
According to The Nielsen Total Audience Report, radio and smartphone audiences reign supreme.
Americans spend an average of 58 minutes a day alone on Facebook and 12 minutes a day on the radio so it’s no surprise that using these two platforms allows you to extend your reach and engage a larger audience – or the same audience more often on multiple platforms.
Make It Personal
Social media gives you an opportunity to have one-on-one conversations with potential customers, which can more quickly guide them to making a purchase with you.
It also offers ways to ask your audience questions, ask for input, or invite them to participate in promotions or contests.
Fill A Need At The Perfect Time
If your business offers a timely deal, radio and social media offer a way to reach your audience at a certain time of day. For example, if you have a lunch deal at your restaurant you can promote it during the morning rush hour then retarget that same audience during the lunchtime rush.
Radio Can Feed Social And Vice Versa
A great example is live event promotions.
When attending the event, encourage your audience to follow you on social and if some couldn’t make it to the event, make sure listeners know that they can get an exclusive recap of the event on your social channels.
Run Contests To Increase Your Audience Immediately
Contests and promotions on radio and social media are a match made in marketing heaven! You can promote your contests simultaneously.
The radio promotions will raise awareness of your brand beyond your current audience, bringing in more potential fans. All the while you engage your social media fans and drive them to listen while in the car, at home, or on the go.
Encourage fans to share with friends to further promote your business.
The Takeaway
As with any marketing campaign, focus on the continuity of your message. Keeping the ad scent the same will help connect your audience from one medium to another.
Use the same words or tagline, crafting it specifically for radio and social.
Create audiograms from your radio ads and share them on social media, further connecting the two platforms!
