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The key to business success in today’s digital world is continuous learning and understanding of technology. In this episode, Greg Russell from SuccessTeam Marketing shares how to leverage technology to grow your business and gain a competitive edge. Discover the importance of email marketing, the power of a valuable offer and how to effectively use digital automation strategies.
This episode is a must for any entrepreneur to stay ahead of the curve and achieve success using today’s technologies to their advantage.
A wizard in digital automation marketing, Greg Russell from SuccessTeam Marketing is passionate about optimizing technology to help professionals achieve impressive business growth. His knack for simplifying complex technology processes and strategies has helped countless entrepreneurs make their businesses run like well-oiled machines. Greg believes in reaching customers through multiple avenues and is a testament to the impactful results this approach can yield.
Social Media Success for Professionals Talking Points
[1:35] Introduction and Greg Russell’s expertise
- Owner of Success Team Marketing
- Digital Automation Marketing Specialist
[2:45] Importance of Email and Text Messaging
- What can we learn from Guerilla Marketing?
- Reach prospects through multiple modalities
[5:08] The Power of Automation
- Keep message consistent
- Get more time back in your day
- Strategy is the key to implementation
- What is your tech stack?
[7:54] Leveraging Digital Marketing
- Where is your audience, and how do you get their attention?
- Use text messaging, email, etc. to reach an audience
- Marketing mixes will always perform better
[9:51] Consistency and Repetition in Marketing
- Multiple reminders from a business to visit
- Being remembered is key. What can we learn from radio ads?
- Get noticed in this crazy, crowded marketplace?
[14:35] Email Marketing for Small Lists
- Different strategies work for different companies
- Some small business use the strategy of sending at least 1 email a day
- With good marketing and a good offer, you can convert 10% of your list
[16:20] Prioritizing Contact Information
- Get clear on why you’re collecting information
- The more things you ask for, the less you will get
[17:39] The Importance of Having an Offer
- Offer something of value to your audience in exchange for contact information
- What contact information will get the best completion rate?
[22:49] The Value of Technology Education
- Started helping his mom figure out technology
- Built a business to process credit cards online in 1990
- Technology rarely comes with instructions
- We crowdsource instruction these days (YouTube, etc.)
[24:41] Working with Greg Russell
- Greg makes it easy to understand and use technology
Connect with Greg Russell l Success Team Marketing:
www.facebook.com/SuccessTeamMarketing
www.linkedin.com/in/askgregrussell
www.instagram.com/askgregrussell
www.youtube.com/c/GregRussellMarketingExpert
www.twitter.com/askgregrussell
With the many ways available to reach your target audience, we strongly suggest using a lead magnet to entice your audience to get to know your business better. Download our guide 15 Ways to Use Your Lead Magnet To Sell More Services, to get started today!
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