Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
If you rely on email marketing to promote your brand and attract new leads and aren’t seeing the open rate you want, then let’s talk about your subject line game.
Did you know 35% of email recipients open an email based on the subject line alone? – Convince & Convert
The opportunity we see in email marketing right now is creating winning subject lines to entice readers to open your message and learn more about what you have to offer.
You can have the best email campaign in the world, the best-automated marketing system, the best product and service; of course, you do, but if your customer never opens your messages to learn how they can work with you, then you’re missing out on the chance to generate clients on demand.
I’m glad you’re here because, in this episode, I’m going to give you the dos and donts of winning subject lines. Keep reading!
What Makes A Great Subject Line Anyway?
You probably don’t have time to open every email in your inbox. So think about it; which ones entice you to click and read more? What kinds of subject lines do they have? Recognizing the subject lines that work for you is a great starting point for your email marketing.
A word of caution here: Do NOT use your email subject line to promote you. Use the subject line to entice the reader to open the message and read more.
Best Practices For A Winning Subject Line
- Use 60 characters or less.
This copywriting formula is proven: Convince and Convert reports that 82% of experts send emails with subject lines of this length. Many email service providers don’t show complete subject lines. There’s limited space on mobile and desktop, and attention spans are limited. Keep it short, sweet, and concise.
- Be fearless and quirky.
Humor is the key to any reader’s heart! If you can make someone laugh, then you’ll grab their attention. Humor holds attention too, while having a positive experience. When users can connect with content they find entertaining, they’re much more likely to open the email and interact further with your brand.
- Maintain some sense of mystery.
Pique the recipient’s natural curiosity. Here are a few email subject lines that got me to open:
From Latin culture to Pennsylvania Dutch
Want me to write your headline for you?
Giveaways and bonuses… oh my!
I had to open the email to get more information. I was compelled. Subject lines that build suspense, pose a question, or tease something of interest can result in a higher open rate. However, you don’t want to overdo it—too much mystery can be frustrating and may start to feel like spam.
The Takeaway
So what did we learn? Refocus your energy on writing more enticing subject lines by being fearless, quirky and adding a little mystery.
We hope this helps you craft clever email subject lines that spark your audience to take action.
If you could use some support growing your email list, text MORE to 717-288-9969 to learn about our Facebook & Instagram advertising services.
Thanks for joining me today! Happy posting!
Tired of terrible Facebook Ad performance?
We’ll help you generate leads and sales with our M.O.R.E. Client System!
Make your purpose and passion your #1 goal
Optimize your messaging by getting to know your market
Reach more people by leveraging audiences where your perfect customer hangs out
Engage your local community into becoming your customers
Text MORE to 717-288-9969 to get started!
Subscribe to Practadgoal Talk
