Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
The fact is entrepreneurs who seem to have everything figured out can still be at risk of closing their doors without a reliable way of bringing in new business. Having a reliable way to bring in new business is the difference between being successful and struggling.
Do you ever feel like you are looking for a needle in a haystack when searching for new prospects on LinkedIn? It can feel that way, but it doesn’t have to. You can quickly identify thousands of prospects that fit your perfect customer profile.
In this episode, I’m going to teach you a quick, easy and free way to identify thousands of prospects. I know it sounds too good to be true, but the key to this strategy is something many people already use every day.
Are you ready for it?
A quick, easy and free way to find future clients on LinkedIn is by using hashtags!
The Power of the Hashtag
Hashtags—take advantage of them! They’re still super relevant!
After hashtags became popular on social media for business and personal accounts, they were used so heavily that many forgot their actual purpose. Remember how people would use long, convoluted hashtags like #BeachDay2K16WithMyGalPals—hashtags that nobody else had probably ever used before? This technique was a fun cultural phenomenon for personal accounts but has little effect on businesses trying to reach an ideal audience.
Up Your Hashtag Game
Well-executed hashtags are one of the quickest ways to garner some extra online exposure—for free. They can make you stand out on LinkedIn or help you align your brand with topical trending conversations. Just think—you’re already taking the time to craft engaging visuals and copy for your social posts. It only takes a few extra seconds to research what hashtags work best for your industry and pop a few at the end of your content. It’s a tiny time investment, but it can pay off in spades.
How to Get the Most Out of Hashtags
When scrolling through your social feed, you’ve probably observed a wide variety of ways brands utilize hashtags. So what works, and what doesn’t? Follow these four quick tips to start getting better results:
- Use multiple hashtags
- Use LinkedIn search to identify hashtag frequency
- Place hashtags at the end of your content
- Go big & broad with a mix of general hashtags and niche hashtags
The Bottom Line
Hashtags are all about making it easy for the right people to find and interact with your brand. What popular topics can you jump on to draw attention to your business? What niche interests are your target audience? Answering these questions will allow you to optimize your hashtag strategy.
A natural-based beauty brand might find success by jumping on the widespread #nofilter trend. Alternatively, they might access a niche audience by using #vegan or even #veganmakeup. Hashtags are your secret weapon, whether you’re casting a big net or putting unique bait onto a singular hook.
So what did we learn? Entrepreneurs who seem to have everything figured out can still be at risk without a reliable way of bringing in new business. And with hashtags, you can quickly identify thousands of prospects on LinkedIn that fit your ideal client profile.
By using hashtags and the right strategy, you can maximize your reach potential and find yourself showing up in front of thousands of potential customers.
Thanks so much for joining me today! Happy posting!
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