Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
Remember this?
This is how businesses look to potential clients when they ask for contact information without providing value first! So don’t be the marketing equivalent to the Overly Attached Girlfriend.
But Why Not?
We know—it’s tempting to try and grab an email address or phone number from people as soon as they interact with your brand. You feel like hesitating could mean losing the chance to follow up and build a relationship with them. You may even think that the worst that can happen is someone saying “no.” However, being too pushy can actively harm your relationship with people thinking about exploring your brand further. The last thing you want to do is turn a prospect off by immediately trying to harvest their contact without offering anything in return.
Contact Info is Valuable
You’ll want to create a lead magnet; here’s why.
If you were buying a pair of jeans and the retail associate just asked for your email address while checking you out, you’d probably be annoyed—you don’t want your inbox flooded with promotions from this store. However, if the worker instead offered that you could receive 15% off your purchase by signing up for the email list, you’d probably feel more inclined to oblige!
Lead Magnets are valuable resources that make it worthwhile for clients to hand over their contact information. Invest some time in creating a fantastic assortment of lead magnets, and you’ll be amazed at how quickly your traffic, leads, and conversions increase.
Types of Lead Magnets
Not sure where to get started? Try one of these winning magnets for your next lead generation campaign!
- Access to a Community
- Quiz or Assessment
- Discovery Call
- Checklist or Cheatsheet
- Framework, Roadmap, or Guide
- Challenge
- Webinar
- Book or eBook
- Free Online Course
These options are all tried-and-true favorites proven to be powerful incentives for prospects to provide their contact information. However, a lead magnet can be anything you want!
Types of Lead Magnets
What problems do your prospects have, and how can you offer solutions? What questions do prospects have about your industry?
A fitness equipment company might offer a free 30-day workout routine with detailed steps as a lead magnet or access to a community of other individuals participating in a workout challenge. A blender company might offer a helpful guide on 10 easy and delicious smoothie recipes you can try at home.
When done right, a great lead magnet is a concierge for your online sales!
Takeaways
So what did we learn? Don’t just ask people for their email addresses. Instead, offer something of value in exchange that is worthwhile to your target audience, and you’ll take a practical first step towards drawing more clients into your sales funnel.
Whether you need support creating your first funnel or your 50th, we have solutions to maximize your strategy from start to finish. Contact us today.
Don’t miss next week’s episode where I teach you about the riches in niches for your small business.
Happy posting till then!
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