Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
Before you post on social media, remember your mission: to educate, inspire, and entertain. None of these things will happen unless you know your audience. Learn which style, format and topics work for your brand — and stick to the plan.
Practadgoal Talking Points
[1:30] Educate, inspire, and entertain your social audience.
● Know your audience
● Test, experiment and apply creativity
● Create content you and your audience will love
[2:00] Seven posting tips!
● Post what you know
Make easy but impactful content, including answers to FAQs. Share about your services, top-rated products and more.
● Share the good news
Highlight positive reviews and feedback about your business, products or services. Be sure to say “thank you!”
● Be helpful but incomplete
Show your expertise without removing the need for your service or product. Highlight ways to schedule an appointment.
● Cheer on community service
Tag community organizations and talk about your involvement. Tag your charity of choice to increase reach and engagement.
● Ask for content ideas
Go to your audience for content guidance. Ask for content ideas through polls or open-ended questions.
● Highlight promotions
Change deals throughout the year to meet the needs of different audiences. Consistency helps followers check in often.
● Choose a theme
Find a theme that your audience loves. Choose content that helps your audience connect and stay engaged.
Between posting content on your social media platforms, don’t forget to reply. Connect with your audience by reacting to comments. Say “thank you” or answer a question. Here’s the good news: If you post my tips weekly, you will have enough content for one month. Now, here’s even better news: If creating content still feels like too much, we’re here to make things easier for you.
For a limited time, we’re giving you social media copy, graphics, and videos customized for your business and for a limited time, get 30% off your first package. Text “POST” to 717-288-9969 for a 15-minute demo with Heather.
Happy posting!
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