Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
Did you know that the colors used for your graphics on social media or website can significantly impact how your audience interprets your messaging?
If you want the text on your graphic to hit hard, for your visual media to invoke a specific mood in your viewer, or to get the feeling of your brand across, you need to pick the right colors. In this episode, you’ll learn how to harness this key design element and start utilizing color like an intelligent entrepreneur.
Practadgoal Talking Points
[0:48] Why choosing the right colors is so important
- They kick your graphics up a notch and grab your audience’s attention.
[1:07] What is color theory?
- The rules and guidelines for establishing meaningful aesthetics through color
- It helps you create images that speak to your audience.
- It gets your audience to feel what you want them to feel.
- Color can even influence how people read the text on your graphics.
[1:44] The color groups
- Primary: red, blue, yellow
- Secondary: purple, green, orange (result from the mixing of 2 primary colors)
- Tertiary: occur when you combine a primary + secondary color
[2:39] How to pick the perfect color scheme
- Understand the color context: how do your colors contrast with each other?
- Use a color wheel: pair a main color with two adjacent colors.
- Focus on a single color: keep it simple and elegant.
- Try multiple color schemes: play around and find what looks good.
- Don’t stop exploring: choose one color and build from that.
[4:53] The meaning of colors
- Colors have a profound psychological effect based on our emotional associations.
- Red = power, Orange = joy, Yellow = happiness, Green = growth, etc.
- Lighter shades evoke peace, and darker shades evoke confidence.
[6:19] Use a tool to help you get started
- Canva palette generator and how to utilize it
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