Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
Do you love being an entrepreneur, but the social media world isn’t for you?
You might think that success in the business world just can’t happen without a solid social media presence, but my latest guest, Johanna Renoth, is living proof that this is NOT the case! In this episode, she explains why she decided to say goodbye to social media: and how YOU can do it too!
Johanna is a serial entrepreneur and advisor. After co-founding her first company at the age of 20, she pursued a wide variety of interests before returning to her original love– entrepreneurship. She now runs several projects and businesses and helps entrepreneurs who want to succeed in business without relying heavily on social media.
Practadgoal Talking Points
[1:02] Introduction to Johanna
- Johanna’s background, career, and personal interests
- WHY and HOW she is saying “bye-bye” to social media for business
[3:18] The frustration that social media content creation created for Johanna
- Her travel startup and why it failed due to the pandemic
- If you’re going to be your own boss, don’t make yourself do tasks you hate
- The difference between authentic, exciting social content and forced bland social content.
[8:32] Separating your personal social media from your business
- It’s OK to keep your personal accounts while letting go of your business social media presence.
- Choosing the marketing path that feels the most naturally motivating to you
- Why some aspects of social media that once made it great are no longer relevant
- How some platforms (like YouTube) give your quality content better ‘legs.’
[18:44] How does Johanna market without social media?
- Sitting down and thinking about what’s going to ‘stick’ for you.
- Setting up a strong and scalable email system
- Using podcasts to share your strengths with the world and educate your audience
[26:56] How long has it taken Johanna to build and grow with her strategies
- Why “gurus” will tell entrepreneurs that it is ‘impossible’ to succeed without social media
- Why business is first and foremost a solo journey and why you should hesitate to put all your trust in one “guru.”
[33:21] Wrapping up, talking about the takeaways
- A parting piece of golden advice from Johanna
- When have you made a ‘should’ your ‘must’?
- Building a community that will withstand any issues social platforms throw at you
[37:08] Johanna’s course and how to get in touch with her
https://www.byesocialmedia.com
If you want to be on social media, but don’t want the hassle of creating content, our content bundle is perfect for you! Only $849 gets you 20 posts with graphics and copy for you to post on your social channels.
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