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We’ve all wanted to be a TV star at some point, but did you know that appearing on television can give your business a huge boost? In this Social Media Success For Professionals episode, Heather talks with media expert Zondra Evans.
Zondra helps entrepreneurs make a name for themselves through powerful television appearances. She has 40+ years of corporate experience and is a talk show host and executive producer of Real Biz Talk with Zondra and Fireside Chat with Zondra. Her main goal is to help small businesses save money by developing a comprehensive brand and exposure package to reach mass audiences. Her motto is “Be Heard, Be Seen and Grow.”
Listen to her explain how a TV marketing strategy can completely change your game.
Social Media for Success for Professionals Talking Points
[1:59] Introducing Zondra Evans
- She is a 40-year corporate vet
- She got laid off but had a solid exit strategy
- She became a coach, speaker & best-selling author
- She started Fireside Chat with Zondra because of her vision board
[3:55] How Zondra broke into TV
- Getting offers from Comcast, Roku, Amazon, Apple
- Her network now has 45 producers
- The importance of mass distribution
[5:03] What is Zondra TV?
- They have a producer academy for entrepreneurs
- They create seasons of valuable content for business owners
[5:58] Why entrepreneurs should be on TV
- Mass distribution of your message
- Scale and grow past your local community
- TV is more accessible than ever before
- It gives you leverage and credibility
- Reach people where they’re at with media
[8:58] Becoming a celebrity influencer as an entrepreneur
- Increase your perceived value
- You need to be on media for an extended time and promote it
[10:42] Zondra’s success stories
- An interviewee on her producer’s show got a $6M contract
- They felt the deciding factor in this contract was their TV “guru” status
- A featured non-profit received very lucrative contracts as well
- It takes repeated exposure for leads to decide to work with you
[12:07] How to find success as a producer
- A desire to learn a new business area
- An understanding that TV is a business
- A willingness to put yourself out there
Connect with Zondra:
watch.zondratv.com/
www.instagram.com/zondratv_network/?hl=en
www.facebook.com/ZondraTVNetwork/
www.youtube.com/c/ZondraT
www.linkedin.com/in/zondra-evans-9012787/
For a quick and easy way to boost your business and drive up sales while working on your TV career, download our free guide, “15 Ways to Use Your Lead Magnet To Sell More Services.”
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