Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goals.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical business advice.
Welcome to the Practadgoal Talk inaugural podcast episode – Digital Body Language!
Join our first guest and brilliant entrepreneur Lee-Anne Scott from Intelligent Revenue Ltd., as she delves into her strategies to keep your business thriving, not just surviving.
Practadgoal Talking Points
[01:34] Backstory of Heather and Lee-Anne’s business relationship.
[01:59] Lee-Anne starts a revolution.
- Her mission: Make it easier for businesses to thrive, not just survive.
- The value of having a support system when you’re in business.
[3:53] Lee-Anne’s backstory: how and why she started Intelligent Revenue.
[4:29] Vampire clients: How to deal with them.
- How do we stop unreasonable project creep?
- Lee-Anne learns valuable lessons from working with a difficult client.
[6:02] What is digital body language? And how do we spot it?
[7:11] Engaged response vs. Unengaged response.
- There are buying signals and paying signals.
- Getting cues or signals from the way someone types a response.
- Getting cues or signals from the way someone responds to payment requests.
[10:10] How does a business owner know if the client is interacting/opening a sent invoice?
[10:36] Lee-Anne introduces an app she created that automates the tracking of clients’ interaction with sent invoices, including sending reminders and updates.
- Real-time insights that help you to manage the relationship before it derails.
[12:04] The benefits of having an app that automates tracking and updating/sending of reminders.
- Automatic benchmarks.
[12:49] The psychology behind, and the accountability of the app.
[13:15] The importance of being both proactive and polite in dealing with payment requests sent to clients.
- How do you engage with your customers?
- What messages work?
- Spying trends and taking action.
[15:38] Automation as the solution to business owners’ fear of collecting payments from clients.
- Making automation an expected way of doing business, and doing away with the traditional ways of collecting payments/debts.
[18:21] Creating positive brand reinforcement and positive ways of working.
- How do you build good habits?
[19:15] Spend more time dreaming of ways to innovate and less time worrying about payment collection by using automation.
- 86% of business owners worry about money that’s already owed to them.
[21:35] What types of businesses can use the Intelligent Revenue app?
- The app will help freelancers, entrepreneurs, coaches, consultants, accountants, and bookkeepers sleep better.
- Use the app to look at ways to get your clients more engaged.
[23:34] How to work with Lee-Anne, and how to get early access to her new app and marketing platform.
[25:01] Lee-Anne’s message to business owners.
Connect with Lee-Anne and Intelligent Revenue:
Subscribe
