Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
Words are how you make authentic and lasting connections with your audience as a business owner. That’s why engaging social media copy is so vital to the success of any brand.
Learn how to tailor your messaging so that your social copy reaches the right people, keeps them engaged, and prompts them to take the actions you want. Here are some tips on how to write like a social media pro.
Practadgoal Talking Points
[1:15] Know your audience
- Share only what needs to be said.
- Show your viewers what’s in it for them.
- Tailor your words to different social platforms
- Connect by sharing stories of how you can solve client pain points
[2:39] Know the language
- Use terms that your audience is familiar with
- Pick up on what your clients say during interactions and use that language.
- Use emojis freely only if your audience will understand and appreciate them.
[3:38] Know your voice
- Your personality and mission influence your business.
- Find the tone that fits best: from formal to fun-loving, & so much more.
- Be consistent and stay conversational.
[4:03] Know your positivity
- Excite and inspire
- Draw people into your business
[4:18] Know editing for consumption
- If your audience sees a block of text, they will not read it.
- Keep sentences short and easy to scan
- Paragraphs shouldn’t be more than three sentences.
- Format with headings, line breaks, etc.
- Add relevant hashtags at the bottom of your posts.
[5:15] Know your Call To Action
- Tell your audience precisely what to do next.
- CTAs can be for your mailing list, podcast, website, or anything.
[5:40] Know how to ask for engagement
- Encourage fans to comment by asking questions.
- Please the algorithm getting likes and shares
[6:00] Know your writing assistant
- Grammarly can be a helpful tool.
- Always look over your content, even when using AI.
[6:14] Know how to respond
- Reply to comments and messages.
- Thank fans for sharing their stories with you
[6:47] Holiday Content Bundle
- We’ll create 20 social posts with graphics, copy, and videos customized for your business.
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