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What a newspaper route, a letter from 1988, and my Momma and Poppa can teach us about gratitude, customer care, and standing out in a very digital world.

What a sinus guy, a gecko, a red ball, the Philly Phanatic, and Posty can teach us about making a brand more memorable.

There is a smiley face tattooed on my arm.

My mom drew it.

Underneath it, in her handwriting, are two words and a number:

Rule #6.

If you have no idea what that means, allow me to take you back to school for a minute.

I first heard about Rule #6 while listening to The Art of Possibility by Rosamund Stone Zander and Benjamin Zander. There’s a story in the book about two prime ministers having a conversation when one of them keeps getting interrupted by people who are completely frazzled.

Nothing Was Wrong. I Still Needed to Make a Change. What a four-year vendor decision taught me about energy leaks, trusting my judgment, and choosing what supports the business I am building. Nothing was technically wrong. We had been working with the same vendor for nearly four years. The work was getting done. In fact,