The thing is, video marketing is huge, and we are only going to be consuming more and more video.
If you’re not adding video into your content mix, you really are missing out on an opportunity to get in front of your audience in the way that they want to consume media. With video, you’re able to hold attention, show your personality, and build trust.
So we really urge you to start marketing with video and we’re here to tell you it’s not a huge barrier to entry. Keep reading to learn how to do record high-quality video really, really quickly.
There are four things that you should invest in and you can get this stuff for under $400! You don’t have to spend a ton of money on gear in order to elevate your video game.
Invest in a Microphone
So the first thing you need is a lavalier microphone that will hook up to your smartphone. We use three kits and they all work well for online content.
Movo WMIC10 2.4GHz Wireless Lavalier Microphone System – Amazon $120.00
Lavalier Microphone 2 Pack MAONO Omnidirectional Dual Lapel Clip-on Mic – Amazon $25.99
These work really, really well with your cell phone.
And by the way, that’s the only camera you need. Doesn’t matter if it’s an iPhone, a Google phone, a Samsung phone, they all really shoot video really, really well.
Make sure to record a test video before you actually record your final video to make sure everything is working properly.
Invest in a Light
Why are lights so important? The wrong light can send the wrong message.
The Shaw Academy writes: Lighting determines not only brightness and darkness, but also tone, mood, and atmosphere. Therefore, it is necessary to control and manipulate light correctly in order to get the best texture, vibrancy of colour, and luminosity on your subjects.
And since you are the subject, let’s put you in the best light! We love our Neewer light kits. They come standard with a wall plug so if you are like us and on the go, splurge for the battery kit, too.
Neewer 2 Packs Dimmable Bi-Color 480 LED Video Light and Stand Lighting Kit – Amazon $169.99
Neewer NP-F550 Battery Charger Set – Amazon $48.99
Invest in a Quality Tripod
A tripod is a content creator’s best friend! Buy the right one and it will last you a lifetime. The only brand we love is Manfroto.
Manfrotto MVK502055XPRO3 Photo Video Hybrid Kit with 502 Series Head – Amazon $390.46
Invest in a Teleprompter
If you’re doing any sort of video marketing and you really want to nail your message, then invest in a teleprompter.
Now with a teleprompter, you use a tablet, a phone, or a combination of the two, and you use one device as the camera and the other device to display your script.
This is the best way to stay focused. With a script, you can ensure you hit all of your important marketing points. Don’t forget a hook and clear call to action!
We love our Glide Gear!
Glide Gear TMP100 Adjustable Teleprompter – Amazon $199
The Takeaway
If you want to be successful with video marketing, there are three things that need to happen. A microphone is important for capturing sound and ensuring it all comes through on the recording. You also need light so people can see what’s happening in your videos properly. And if you want to spring for a teleprompter, we suggest getting one of those too!
The more professional production quality your company has the better chance you have of succeeding with video content marketing.
