To stand out online these days, you have to be ready to play the long game. Or, do you? Ranking first on Google can take a while so you might be surprised at how social media marketing quickly elicits curiosity and grows businesses.
“How long?” you may ask.
Try 30 days!
If you’re skeptical, we have the results and the numbers to back the claim up. Our approach to social media and content marketing created thought leadership and buy-in for one particular company — Smile Spinners.
How did we pull this off in just a month? Stick around to learn more!
Client Profile: Smile Spinners
Smile Spinners is a sewing boutique based in Marysville, Pennsylvania. It was founded by a former respiratory therapist named Cathy. The company has been around for more than 20 years. Since 2000, Cathy and Jess have helped many people get inspired and explore their creativity through knitting and sewing.
Smile Spinners offers awesome classes in knitting and sewing through their concept, Smile Spinners Academy. Other than classes, the company is also a one-stop-shop for textiles and hard-to-find fabrics.
What Smile Spinners Wanted To Accomplish
Smile Spinners had three goals when they gave us a ring:
- Boost engagement
- Boost web traffic
- Market their sewing classes
Nothing too fancy and totally doable! Interestingly, they already had an idea of what content they wanted to create to reach these goals.
For the gals of Smile Spinners, the key was to create a video series. It’s sheer brilliance. And, current stats support it. This year, a survey found that 64% of online users buy something after seeing a video of a product.
The Solution: Social Media Marketing Strategy Based On Video Content
So, the game plan became simple:
- Brainstorm video topics
- Create videos
- Optimize the videos for each platform
- Syndicate to YouTube, Twitter, Facebook, & Instagram
Using video can be one of the most effective engagement strategies you can use. Cathy and Jess already had an intuitive sense of that.
The Results After 30 Days… That’s Right! 30 Days!
Video was the perfect choice of media. Had we opted for blog posts on knitting and sewing, we wouldn’t have seen numbers like these.
Impressions on Facebook and Instagram skyrocketed and so did engagements and post link clicks.
Engagement after 30 days was at an all-time high.
The numbers don’t lie. With our services combined with Smile Spinners’ ideas and willingness to invest time to record videos, more and more people are getting to know the company. The messaging percentages also tell us how curious people are becoming.
It’s amazing when you think that all this was achieved within a month! The question is, where do you want your brand to be in 30-days?