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As a professional, social media marketing is crucial to expanding your exposure and visibility, but it should not be the only marketing tool you use for your business.
Angel Tuccy is an award-winning speaker, radio host, TV producer, best-selling author & PR media specialist with a unique approach to media, so her clients call her the Media Matchmaker.
Angel reveals her simple two-plus-one formula to increase your business’s exposure and visibility to drive more leads and sales.
Social Media for Success for Professionals Talking Points
2:41 Introducing Angel Tuccy
- Angel is a media exposure specialist with a 10-year of broadcasting experience.
- She left broadcasting 5 years ago and traveled the world to talk to entrepreneurs about leveraging the power of traditional media.
4:52 How social media marketing increases visibility
- Oprah leverages her celebrity and uses all media channels to gather 17 million views during her broadcast with Prince Harry and Megan Markel.
- A YouTube sensation, Mark Rober, gains 25 million views within two days of dropping his last episode using one platform.
- You can have one social platform but must use all media platforms to expand your exposure and increase leads.
7:35 How to grow your visibility
- The two-plus-one formula gets you exposure to a multi-diverse audience across different platforms.
- The formula includes two weekly interviews on somebody else’s platform and one monthly press release on traditional media.
- The press release should be short, making connecting with diverse audiences across platforms easy.
- Share your experience or wisdom in the interviews. Your press release should be informative and improve lives.
10:06 The importance of the two plus one formula
- You improve your public speaking muscle by refining your content delivery in short, impactful ways.
- Create more content that you can reshare.
- Gain street credibility because of the features in different magazines, podcasts, and publications.
10:44 The benefits of featuring on other people’s platforms
- Featuring on trustworthy platforms and familiar brands attracts leads
- Can recycle content to be fresh, new content by presenting it in different formats.
12:16 How to get interviews and features on different social media platforms
- Find guests and stages for interviews and get booked: needaguest.com
- The platform is a free media matchmaker Facebook group for attracting leads, gaining exposure, and monetizing your content.
16:43 How to start your media matchmaker journey
- Get a complimentary media starter guide at needaguest.com
- The guide includes steps for opening the door for media opportunities, putting your first pitch together, and what to include as an expert topic.
- From the website, you’ll have access to the Facebook group and a book
Discover more about Angel Tuccy.
If you would like to fast-track your social media marketing, visit Angel’s website:
www.makeyourbigimpact.com
https://www.facebook.com/groups/needaguest/
Follow Angel on social media:
www.facebook.com/makeyourbigimpact
www.instagram.com/angeltuccy
www.linkedin.com/in/angeltuccy/
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