Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goals.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical business advice.
Brand photography can elevate your business with a more professional online presence.
Brand photographer Shannon Claire gives her take on how brand photography can be a game-changer for your business, your attitude, and how the world sees you.
For more wisdom from Shannon Claire on brand photography, listen to the full episode and check out the show notes below.
Practadgoal Talking Points
[2:57] What are brand photos and why are they important for your business?
- Brand photos are scroll-stopping photos that aim to capture the essence of who you are, in a way that draws the attention of your ideal clients and makes them want to know more.
- We now live in a digital world where content is king, so high-quality brand photos are key to building perception and trust.
- High-quality brand photos can elevate business, brand image, and pricing.
[7:10] Keys to a successful brand shoot.
- Work with a brand photographer who has niched down and is skilled at capturing actual brand photos.
- The sooner you can do it, the better. You can always start with smaller photoshoots or mini-shoots.
- Know that a brand shoot is an investment.
[10:16] Shannon Claire as a photographer, and a coach.
- Shannon is also a trained coach, and she discusses how she coaches her clients through some insecurities and mind blocks during the photoshoot.
- Her coaching process, and her involvement all throughout the brand photoshoot process, are a confidence boost.
[14:24] Checklist for choosing a professional brand photographer.
- Do they have a process?
- Do they know how to pose you?
- Do they know online marketing and what your website needs?
- Do they have experience with brand photography?
- What are their success stories?
- Do you feel comfortable with the brand photographer?
[18:43] Some tips for those who don’t like to have their photos taken, or are scared of the camera.
- Find a photographer with that you can develop rapport.
- Find somebody who can coach you through those thoughts.
- Take the focus and the pressure off of yourself. Remember why you’re doing this – and that is ultimately, for your clients to be able to know and reach you.
Resources Mentioned in this Episode:
Get a free bundle that includes a transformational coaching workbook, audio, and guided meditation when you go to theshannonclaire.com/freestuff.
Connect with Shannon:
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