Lately, there has been a lot of talk about how video is becoming more popular in marketing. It’s not just for TV commercials anymore!
There are many different types of videos you can do depending on your needs and budget. Whether it be an explainer video or testimonial, the possibilities are endless.
But what if you don’t have any fancy equipment?
Or what if you’re trying to capture footage on the go?
This blog post will show you some fantastic ways to create professional-quality content without breaking the bank!
And all with one device: your smartphone!
Tip 1:
When you grab your phone to record, remember to wipe the camera lens with a soft fabric to remove any smudges or fingerprints. Using a tripod with a grip will give you a steady shot unless you’re going for the handheld look. You may also want to consider a gimbal which will give you a smoother shot.
Tip 2:
Even when you’re capturing on the go, remember to take stock of what’s going on around you. If it is super noisy and there’s no way you could make a phone call, your smartphone won’t record good audio for a video. Move away from any loud noises so your phone can pick up your voice clearly.
Tip 3:
Don’t hit record until you double-check the settings on your camera. Shoot in the highest quality possible for your phone without going overboard. If you’re capturing a quick video for social media, you don’t need to record in 4K on your iPhone because you will run out of space on your device. Remember to clear space for the video you want to record. The last thing you want mid-recording session is no space left on your phone to record another second of video.
Tip 4:
Put your phone in airplane mode to stop any notifications or phone calls from interrupting your shoot. Lock in your focus and lighting settings and record a 10-15 second test shot. Review the video to make sure you are in frame and you can hear what you’re saying. Remember to keep eye contact with your camera because that is your audience.
The Takeaway
Capturing video on the go is possible. We recommend using a smartphone and tripod to get your videos in shape for posting or uploading.
