Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
Nobody likes to talk about it, but fears of a recession are rising. During these times of economic struggle, small business owners are hit the hardest. But rather than holding on to your marketing money for dear life, my latest guest Jean Kuhn says that small business owners need to keep getting eyes on their brand to avoid fizzling out.
Jean is a serial entrepreneur and business strategist who decided to turn her life around and pursue a career she was passionate about after having her first baby. She bought two bankrupt businesses and turned each around in 12 months, adding $100,000 to their bottom lines. She’s an expert in increasing cash flow without a mailing list or a marketing budget, and she now helps stagnant businesses turn things around!
Listen in to learn some fantastic, low-cost strategies you can start right now to boost your marketing game.
Practadgoal Talking Points
[1:00] Introduction to Jean Kuhn
- Why Jean is passionate about helping small businesses turn things around
- How Jean and Heather met
[3:10] The pandemic shut down small businesses as if they were not essential
- Jean gave free training on how small businesses could strategically stay afloat.
- She may restart a similar program during these tough economic times.
[4:46] This is not the time to stop marketing
- Everything costs more, so don’t cut off your revenue source.
- The 1st thing business owners cut is marketing when they should double down.
- When your competition is retreating, take the opportunity to strengthen your marketing.
[6:25] Strategies that can help you during an economic downturn
- You don’t need a ton of money to market effectively.
- Start marketing with no-cost/low-cost methods.
- Make appearances on new platforms to speak, get your message out, and be seen.
- Volunteer or give out freebies strategically to win attention
[10:08] Becoming a local celebrity in your area
- Make people laugh, and they will remember you.
- How Jean turned a robbery of her property into a genius marketing opportunity
- Create local cable commercials for your store—but get creative and have fun
[15:36] Marketing to your audience where they’re at
- Streaming advertising that people can’t skip
- Make radio appearances to share your expertise.
- Including a little something personal in newsletters & emails to foster connection
- Including coupons in your newsletters to drum up business
[21:45] Let your audience know, “What’s in it for me?”
- Pulling back on your marketing is a fear response that hurts your ability to help your audience.
- Marketing is not about the stuff but about the stories.
[23:51] How you can work with Jean Kuhn
- Jean’s website and “Ramp Up Your Revenue” call
- Jean’s upcoming conference on turning your business around fast
For more about Jean Kuhn:
https://jeankuhn.com
Struggling to attract customers and drive sales using social media? Overwhelmed or don’t even know where to begin?
Heather will teach you how to grow your business on social media from scratch! Register now for her Masterclass — she goes live at noon eastern Thursday, August 18!
Register here: SCOPEM Masterclass: How to Use Social Media Fill Your Webinar & Multiply Your Sales
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