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Are you looking to establish yourself as a trusted authority in your industry? Matt Gordon from The Educated Authority shares his solution to becoming a thought leader and how to use thought leadership to grow your business.
In this episode, Matt outlines the five steps to developing a successful thought leadership business system, transforming and growing your online reputation. The “Leadership Gold” Matt shares here are concrete ways you can transform your content, add to your business, and level up your message.
Set yourself apart from your competition by following Matt’s strategies to become a thought leader.
Matt Gordon is the “Authority Muse” at the Educated Authority and describes himself as part historian, part psychologist and part marketer. He has studied influential leaders, historical marketing and propaganda, adapting the best of those strategies for today’s thought leaders to change the world
Social Media Success for Professionals Talking Points
[2:40] What is a thought leader?
- Helps people transform
- Thought leaders change the way people think and act
- If you’ve been in business for a long time, you may have something to teach others in your industry
[4:15] The 5-Step Thought Leadership System
- Learn
- Publish
- Productize
- Retain
[5:08] Step 1: Learn
- Reading to gain knowledge in your area of expertise
- Book Fusion keeps track progress of your reading across platforms
- Book Fusion keeps track progress of your reading across platforms
- Reading can improve your bottom line
[12:05] Step 2: Publish
- Write a book
- Write a monthly nesletter
- Send a weekly or monthly email newsletter
- Content is important for your business
- Establish an emotional connection to your audience where they care about you and you care about them
[16:45] Teddy Roosevelt Quote & Brain’s Processing
- “People don’t care how much you know until they know how much you care.”
- You have to care about something before you can internalize it
[18:09] Step 3: Productize and Monetizing Thought Leadership
- Create a product to sell like a book, online course, etc. that a follower is willing to pay to learn
- Trade money for the value you provide.
[19:40] Step 4: Promote – The Role of Promotion and Social Media
- Tell the world you have something to sell or share
- Promote on social media to bring them back into your world
- Promote on social media to bring them back into your world
[22:43] Step 5: Retaining Customers and Building Relationships
- For the health of your business, hold onto your followers
- Building a relationship with your followers so they feel like they belong and they keep coming back for more
Connect with Matt Gordon l The Educated Authority:
www.educatedauthority.com
www.youcanbeathoughtleader.com
Sign up for Matt’s Authority Gold email newsletter
To publish content for your ideal audience you should consider creating a lead magnet. There are many options, which is why we created this guide. Download 15 Ways to Use Your Lead Magnet To Sell More Services to get started today!
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