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Writing the copy you need to draw people to your brand can be challenging. Whether you don’t know how to start or need to dial in more engaging copy, there is help!
Listen today for the answer because, on this podcast, we have copywriting expert Kim Kiel from KimKiel.com. Kim is a master copywriter who has worked flawlessly with words for over 15 years. She’ll teach us five tips to make your company more readable.
Social Media for Success for Professionals Talking Points
[3:13] Kim’s story: Communication, College, Career
- She minored in communication in college, believing communication would solve most problems.
- In her career, she moved from frontline communications to fundraising to direct response writing.
- After some research, she discovered copywriting, quit her day job, and eventually turned her annual salary into her monthly salary.
[6:20] The First “C” of Copywriting: Clear
- Make sure to know what you’re selling, your purpose, and who you’re writing to, so your writing can be clear.
- Avoid industry jargon.
[7:47] Second “C” of Copywriting: Concise
- Write short content or write and then go edit out extra words to make the message more concise.
- One long email can be split into three emails, turning into three weeks of content.
[9:01] Third “C” of Copywriting: Credibility
- Provide proof that you are who you say you are and have the expertise you say you have.
- Infuse customer reviews in your copy – screenshot reviews and share them on social media, and share customer stories.
[10:30] Fourth “C” of Copywriting: Compelling
- Write in a compelling way, and don’t be afraid to let your personality shine through.
- Tell stories, drop fun references into emails and let who you are come out.
- Infuse who you are into your copy to connect with your audience.
- Add in a call-to-action.
[12:50] Fifth “C” of Copywriting: Compassion
- Compassion is an element of empathy that is typically missing from sales copy.
- Infusing kindness, caring and compassion into copy helps to connect people.
[19:12] Where to Find Kim
- Her podcast is called Ill Communication.
- Her website is Kimkiel.com
- There is a freebie on the website, the Magnetic Copy checklist.
[19:43] The Magnetic Copy Checklist
- Download the free checklist at Kimkiel.com/magnetic.
- 20 pages that show the before and after of changing copy.
- Some checklists have physical elements such as font type, and some contain tips to infuse in your copy.
Get to Know Kim Kiel:
www.Instagram.com/kim_kiel_copy
https://www.facebook.com/KimKielCopy
https://www.linkedin.com/in/kimkiel/
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