Social Media Marketing
Tap into limitless potential with the Social Media Success for Professionals podcast on mastering the art of lead generation on social media! Learn to capture attention and develop client relationships with proven and practical strategies. Plus, Heather will help you grow your brand voice and drive sales with creative content ideas. Listen now for free as we unlock a world full of possibilities!
Looking to upgrade your social media presence for your business in a few simple steps, but don’t know where to start? Listen to this episode where Heather divulges game-changing secrets she has uncovered from years of working in organic social media marketing.
Discover how to leverage platforms like Facebook, Instagram and LinkedIn to establish yourself as an industry leader. From profile pictures to cover photos to bios, she breaks it all down step-by-step so you can build trust and engage your target audience.
These are 5 actionable tips you can start applying today. The sooner you make the social media algorithms happy, the sooner they will start working for you. Don’t wait a moment more, listen now to begin maximizing your impact on social media.
Social Media Success for Professionals Talking Points
[00:58] Essential Tips for Optimizing Social Media Profiles
- Heather discusses the importance of profile pictures, cover photos, and bios.
- She emphasizes the need for professional headshots for speakers, coaches, and consultants.
- She also highlights the significance of consistent branding and engaging regularly with followers.
[02:09] Use Your Cover Photo To Promote Your Business
- Put your latest lead magnet, deal or project on your cover photo to share with followers.
- Heather advises not to add your logo to your cover photo if it is already your profile photo.
- Bonus tip: Add post copy to your Facebook cover photo to include a clickable call to action.
[03:08] Complete Your Bio
- Tell your followers who you are and what you do.
- Fill in all the fields in each profile as best you can.
- Cross-promote your social channels. Facebook & YouTube allow you to add links to other social channels.
[04:20] Consistent Branding for Maximum Brand Recognition
- Heather emphasizes the importance of maintaining consistent branding across all social media platforms.
- She explains that consistency builds brand recognition and separates businesses from the competition.
- Using the same profile photo, cover photo, and bio is essential for being easily found and followed by the target audience.
[05:30] Posting with Purpose and Engaging Content
- Heather discusses the significance of posting content with a purpose, such as sharing achievements, how-to guides, and behind-the-scenes looks.
- She advises sharing authentic stories to generate emotional connections with the audience.
- Engaging regularly with followers is crucial for boosting profile visibility and building a strong community.
[06:51] Importance of Regular Engagement on Social Media
- Heather emphasizes the importance of being social on social media platforms.
- Responding to comments, messages and engaging with followers are vital for boosting profile visibility and building a strong community.
If you are looking for content ideas for social media, look no further! Our 2024 social media content calendar has up to 20 post ideas per month for your business. Use this calendar to organize a consistent posting strategy for your brand so you put more time back in your day and don’t need to stress about what to post when.
If you’d like to read the entire episode, here is the transcript:
Welcome to the Social Media Success for Professionals podcast. Hi, I’m Heather Holloway founder of Holloway Media Services, former television and radio producer, and social media expert. I’ve multiplied my sales using organic social media and this show is a way for me to share my experiences and guide you on what it takes to grow your business using social media marketing to I’ll cover everything you need to know to leverage social platforms to build your business, practice or firm and have a steady flow of clients, patients and customers waiting to work with you. I’m diving deep into the marketing vault to bring you the best social media secrets to engage high paying clients, build trust, and establish yourself as an industry leader. So tune in, take notes and get ready to experience social media success.
Well, howdy, everyone. Welcome back to Social Media Success for Professionals. I’m your host, Heather Holloway, and I am thrilled to be here to tell you about the five essential tips for optimizing your social media profiles for maximum results.
Here we go. Alright, rule number one, your profile picture and your cover photos. Your profile picture is the first thing people notice. All right, so if you’re a speaker, a coach, a consultant, anyone in a professional service that has your name on the letterhead, make sure that you’re sharing, sharing and showing your pearly whites, let them smell sparkle, right? Because people are gonna buy you before they buy your business, you are more than your logo. So if you’re a coach, a speaker, or a consultant, you want to make sure that you have a clear, professional headshot that’s representative of your brand and your style.
Now if you do have a logo, that’s cool, you can put it up there too. But especially if you’re a speaker, coach or consultant, you’re gonna want to use your headshot. Now, make sure that your logo and your photo is properly sized for each platform so that your full logo or your full face is shown.
And don’t forget the cover photo, the cover photo on your profiles can be used as a billboard to promote your latest deal, your service, your project, maybe you have a lead magnet, something to keep in mind here if you do not use your logo. Since you put your logo as your profile picture. You don’t need to put that on your cover photo.
Okay, and here’s a bonus tip for you. Facebook allows you to edit an ad copy to your cover photo. This literally is a billboard for your service, don’t miss this opportunity to point to your audience to call out your call to action. When we update our cover photo or a cover photo for our client it gets likes, which means our followers are seeing it right when you update your cover photo. It’s a status update. It’s like a new whole new post. So you want to make sure to capitalize on that attention so that your audience knows your latest deal, promotion or project.
Rule number two, complete your bio. Look, your bio is an elevator pitch. Tell people who you are, what you do, and why they should follow you. Write in a style that reflects your brand and your voice. Your bio may be the only deciding factor whether your potential prospect engages with you or moves on. Remember to include keywords that are related to your industry, your product or your service. Fill in all the fields as best as you can. Every platform has its own rules, especially regarding the length of your bio. So you know after a few certain number of characters, Facebook cuts off your bio. So check the character count for each platform and adjust accordingly. You can also cross promote your social channels on Facebook and YouTube. Both platforms allow you to add links to your other social platforms.
And according to social pilot, over 70% of Facebook users view local business pages at least once every week. And your target audience may find you on social media by a search on Google. So if your profile is incomplete, these potential customers or clients may move on because your profile doesn’t provide the information that they’re desperately seeking to become your customer or client. So once you’ve filled out your social profiles, don’t forget to check in on your info every three to six months to make sure everything is up to date.
Rule number three consistent branding. Keep your branding consistent across all platforms use the same logo or headshot, the same color scheme and the same tone of voice. Branding is the promise that you make to your audience meaning that any time that they interact with you, they know that they’re going to get the same thing over and over again.
Listen, consistency builds brand recognition. It is the only thing really that’s going to separate you from the competition. There’s only million social media marketers out there, but there’s no other Heather Holloway right. So you want to make sure to use the same profile photo we already covered that the same cover photo we covered that your bio it should appear on all of your platforms stay consistent so you can be found and followed. If your target audience likes what they see, they will definitely crave more, your target audience will be able to spot you regardless of your social platform, putting them one step closer to working with you or buying from you.
Okay, rule number four – Post with the purpose this is our tagline. It’s what we do. No matter the industry you’re in, social media is a place where you can share your unique personality and expertise. Visual content speaks volumes. Share your achievements, useful step-by-step how tos and behind the scenes. Look at your day-to-day operations share stories, authentic stories that generate emotions. When your audience makes emotional connections with your brand, it becomes memorable to them. They resonate with it, they feel relevant they feel part of you and your story and your journey. They will want to engage with you and share your posts. Want to know how to keep your profiles growing. Social profiles will grow when you consistently post content your target audience responds to. Take note when you receive good or negative comments, and update future posts to address these topics.
Start simple and post around maybe three times a week. Share how you started your business, its core values and your mission. Then dive into some frequently asked questions. Keep it simple and post a photo of you and your team or create graphics or a short video that shows your personality. People connect with people so don’t hold back what makes you unique.
And rule number five, this may be the most important rule – listen, come in close because I want you to learn this love this and know this, ready? Engage regularly. Social media is all about being social. So respond to comments, messages and engage with your followers. The more active you are, guess what? The more active your profiles are, the more active your community is. And the profiles and the algorithm will boost your visibility. They will work on your behalf. So if someone comments with love this, you know what, give them a little heart write back, like their comment and write a short comment back.
On Facebook, you can see who publicly shared your content. If a fan shares your content, like and comment on the share. Thanks for sharing, you know, a simple and it’s it’s so simple kindness is so simple. And it only takes a moment to show your followers that you really do care about them. It always makes us smile when we receive comments like You’re welcome. You know, and social media is not a set and forget it thing. It is not a set and forget right you have to engage. That’s the secret sauce behind digital marketing that without engagement. Online Marketing literally doesn’t work.
Check this out. Imagine being at a sporting event rooting for your favorite team. And somehow by some miracle of fate, you see your favorite player walking towards you How exciting. You throw a compliment their way and they don’t respond. They keep on walking by without even acknowledging you. How would that feel that would feel awful, that would hurt me right? So failure to respond to your social media audience could lead them feeling a similar way. You or your team member needs to regularly check your profiles for opportunities to engage with your followers.
And there you have it friends, the five essential tips for optimizing your social media profiles for maximum results. Remember, your profile is often the first impression so make it count. And hey, if you’re looking for content ideas for social media, we got you covered with our 2024 content calendar. You got it last year. We did it again and we’ve enhanced it. It’s packed with 12 ideas per month use them all or pick and choose your your adventure right pick what fits best for you and your business. Check the show notes for this free 2024 social media content calendar link.
Awesome, guys, I appreciate you so much for listening. Please share this with your friends and let them know that we’re here to help your social media game grow. Alright, happy posting.
I’m Heather Holloway and you’ve been listening to social media success for professionals. Thank you so much for being here. It means the world to me and my team. Hey, remember, check the show notes for resources and links to other episodes. And don’t forget to hit that subscribe and follow button to be notified when new episodes are released.