Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
Advice on how to maximize your social media presence is one of the things I’m known for. So I thought, why not give my audience some incredible value straight from the source of my own social media success?
Amy Shultz is the Senior Social Media Manager here at Holloway Media Services. If you’ve seen my posts on platforms like Facebook and Twitter, there’s a good chance Amy perfected them. Listen in to hear her expert insight on how to create content that resonates.
Practadgoal Talking Points
[1:01] How Heather started working with Senior Social Media Manager Amy Shultz
- Multiple meetings over the years led to an eventual business partnership.
- Over the years, Amy and Heather have built up a wealth of content creation secrets.
- Amy’s experience learning content managing, post scheduling, and gathering relevant resources led to her current position.
[4:05] Pro content creation secrets you can use today
- Being authentically YOU first and foremost: no matter what
- Check out your competition and get inspiration, but post what works for you and stay vulnerable.
- Don’t be afraid to fail forward—try out new things and see what sticks.
[7:00] Consistency is key
- Check your calendar and determine a posting schedule that’s feasible for you, and then commit to sticking with it.
- Social media is the ultimate water cooler; build up content, so you have a big bank to choose from
[9:03] Always ask questions
- Include clear CTAs at the end of every post to encourage interaction
- Send your audience where you want them to go, whether a blog post, a new promotion, or something else entirely.
- Don’t just ask—respond to your audience to create an engaging dialogue.
- Cut out the fluff and monetize your social presence with concrete posts that get conversions or sign-ups
[12:23] Have a strategy for everything you’re doing
- Test different types of posting—text, videos, images, the works: figure out what connects the most with your target viewer
- Pull bite-size bits of content from existing content, such as podcasts or interviews.
- Have a theme for each month/week that will help you create cohesive content
- Use the most popular social platforms, but consider what is best for your brand: where is your audience?
[19:15] Give your content legs by repurposing
- You don’t need to go through the hassle of creating brand-new content every single time you want to post
- There are countless ways to reuse and readapt a piece of content to bring value to new audiences in new spaces.
Want to become a professional content creator?
If you’re contemplating a career as a content creator and becoming a part of the creator economy, this article is for you.
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