Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
Bummer! That’s how your audience feels after you give a great presentation without a call to action. But it ends today because award-winning public speaker Kimberly Crowe shows you how to use the stage to sell with a clear call to action!
Kimberly Crowe is a TEDx Speaker and award-winning public speaker, a six-time entrepreneur, a best-selling author, the creator of the Entrepreneurs Rocket Fuel community, and the host of Speakers Playhouse, where she helps speakers find stages. Her passion is to help entrepreneurs become great speakers, getting them on stage in front of their ideal audience to rapidly grow their revenue and build a base of loyal fans. Her motto is, “If it’s not fun, it’s not worth doing.”
Learn how to maximize the value of any stage by selling to audiences with a clear call to action!
Practadgoal Talking Points
[03:27] How did Kimberly become who she is today?
- She had her first “stage show” at 7; a neighborhood magic act put on by her family.
- Kimberly found she was a natural for the stage and she believes all people should share their message, even those who are afraid.
[04:56] The power of putting entrepreneurs on stage.
- Businesses can grow through word of mouth and paid advertising, but those have limits.
- Speaking is efficient and lets people know who you are and what you bring.
- Leads from speaking events are going to be warm leads right away.
[07:33] The 1st Stage type every entrepreneur should be on is Speak To Sell.
- The next step when you finish speaking at one of these is to make an offer.
- Kimberly notes you can’t rush to give a Call To Action, but you do need to provide one.
[10:35] The 2nd Stage type is the Golden Ring / Paid Speaking Gigs.
- These can be fun but sometimes just feel like trading time for money.
- Kimberly suggests several ways to maximize your value for going.
- Always get paid upfront, or you might end up trying to collect.
[12:44] Asking for a speaking fee.
- Most good event planners have your pay listed in their contract.
- You can ask for the fee to be at the venue when you arrive.
- She sometimes waits for direct online payment to arrive before getting on stage.
[13:28] The 3rd type, Authority Stages.
- Like TEDx, where you’ve been approved as an expert in an area.
- Also, being interviewed on talk shows or getting nominated for an event.
- Can’t usually Sell, but should maximize social capital gained by telling everyone.
[15:58] Kimberly’s experience doing a TEDx talk.
- She felt honored by the invite and made history as the biggest live-streamed TEDx event.
- Her topic of Confirmation Bias got turned into an official TED talk.
[17:26] The 4th type is a Rehearsal Stage.
- These are important because the speaker should try a speech before the real thing.
- It can be any place you test a talk and learn how to improve the following speech.
- The most important thing is to get honest human feedback.
[20:30] The most valuable of the stages.
- Try all of them you can. Don’t just do one when the others could help more.
- Always leverage the Rehearsal stages because you can always make a talk better.
[22:26] What’s the best way to work with Kimberly?
- She holds a free networking program called Speakers Playhouse.
[24:13] The Secret 5th type, Your Own Stage.
- Having a forum like a podcast where you can choose your topics and guests.
For more about Kimberly Crowe:
https://entrepreneursrocketfuel.com/
Speakers Playhouse: https://www.facebook.com/groups/3936867803076694
Struggling to attract customers and drive sales using social media? Overwhelmed or don’t even know where to begin?
Heather will teach you how to grow your business on social media from scratch! Register now for her Masterclass — she goes live at noon eastern Thursday, August 11!
Register here: SCOPEM Masterclass: How to Use Social Media Fill Your Webinar & Multiply Your Sales
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