Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach women entrepreneurs how to advance their careers with practical social media marketing advice.
Raise your hand if you rely on trying to engage with members in Facebook groups, posting Reels, or doing an occasional Facebook Live to get new clients.
Is that you?
Sure those methods can be successful, but there are more effective ways to generate leads despite what any online influencer or social media marketing guru tells you. This blog will discuss three direct response social media marketing tactics that you should be using to gain more clients!
First, Let’s Get Real About The Real Metrics That Matter
One of the best strategic moves you can make with your marketing is to stay grounded in profit. The metrics most business owners want to see are likes, views, subscribers, followers, fans, and impressions, and yes, those numbers feel really good to our ego when they go up. It’s just you can’t deposit likes in the bank.
So you want to track how the attention you’re getting from social converts into one of two things:
A lead or a sale.
Truly, those are the only two metrics you need to be concerned with; everything else is sorta fluff. So with a profit mindset in place, let’s talk about direct response marketing and a plan.
Why You Should Add Direct Response Marketing To Your Plan
The way we see it, there are a bunch of reasons to consider direct marketing:
- Direct marketing has lasted the test of time. Wikipedia says direct marketing, using catalogs, was practiced as early as 15th-century Europe mate. It’s been around for a minute.
- As we know, marketing can be rather expensive. Direct marketing generally has a low cost and high ROI partly because the media moves from the business directly to the customer.
- This brings me to my next point: When you choose direct marketing, you allow your customers to take action instantly, making this form of digital marketing super interactive.
- Direct marketing campaign effectiveness is easy to measure. It gives very specific numbers with clear cause-and-effect relationships. And you get an added bonus of the numbers coming in fast so that you can adjust your marketing quickly. In marketing, you want to fail fast!
- Direct response marketing will set you apart. One of the questions we get asked at Holloway Media Services is, ‘How will you make me stand out.’ I get it; with social media marketing, it can feel like you are a whisper in the noise. After all, the market is only getting more crowded. Direct marketing can help show how you do things differently from your competitors.
So here are your 3 Direct Marketing Tactics That Will Grow Your Business
Create Content that Resonates
Do a bit of research to create content that resonates with your potential clients. Put yourself in their shoes and find the conversations they find important. You can use a free tool like Answer The Public to literally see what your target market is searching for. When you create content from this point of view, you will speak directly to your clients and instantly become magnetic. Then, on most of your posts, place a carefully crafted CTA that leads back to an offer of either a sale or lead capture.
Become a Celebrity
Another way to market to your customers directly is by becoming a celebrity in your area or industry. Take every opportunity you can to write articles and publish books, give lectures, become involved in your community, and keep a blog of your work.
When you give lectures and share your knowledge, take photos, record videos, and push them out on social media. Show up and be everywhere you can that makes sense, then document your work across all of your platforms. Invite your online network to your in-person live events. I instantly increase my list, get referrals and build trust by doing live events. It’s a core piece of marketing we do. Plus, Heather loves to present, so that doesn’t hurt!
Do you need someone to present on social media marketing at your next event? Text Heather at 717-288-9969.
Go Live Consistently
If you’re a one-woman show and pressed for time and can’t do in-person events, Facebook Live is your next best option. It’s efficient; you don’t have to leave your office.
You won’t be limited by the number of people that can attend. You don’t have to buy coffee and donuts. And best of all, you can add a link directly to your offer in the post caption.
You can test offers with Facebook Lives to see what works best. You just have to commit to going live consistently to get results. To set yourself up for success, plan your live events for a time when you can commit entirely and create a fantastic experience for your viewers.
Then rinse and repeat each week.
The Takeaway
So what have we learned:
- We have to stay profit-focused with our marketing
- We want our social media marketing to convert either a sale or a lead; most other metrics are fluff
- Direct response marketing has big ROI potential with little to no cost to implement
- Three easy ways to sell more and create more opportunities are by creating content that relates to your target audience, becoming a celebrity and known for something, and finally, using Facebook Lives and staying consistent!
You’ll find that these cost-effective ways of promoting your business require consistent strategies and regular updates. By doing so, you’ll successfully maintain customer interest. If you feel a little lost in the world of direct marketing, reach out because we would love to support you!
Tired of terrible Facebook Ad performance?
We’ll help you generate leads and sales with our M.O.R.E. Client System!
Make your purpose and passion your #1 goal
Optimize your messaging by getting to know your market
Reach more people by leveraging audiences where your perfect customer hangs out
Engage your local community into becoming your customers
Text MORE to 717-288-9969 to get started!
Subscribe to Practadgoal Talk
