Pract•ad•goal is a word host Heather Holloway created. It is the sum total of the words ‘practical advancement goal.’ Her intention with this podcast is to teach entrepreneurs how to advance their careers with practical social media marketing advice.
How do you attract new clients to your business in a world where everyone is constantly bombarded with marketing messages? You stand out from the crowd. With creative social media marketing, you can meet your audience where they are with content that will resonate with them. This allows you to attract attention to your brand.
Taking a Systematic Approach
To build the life and the business we want, we need a reliable and systematic way of finding new opportunities to turn fans into clients. However, most of us rely only on networking, the occasional referral, and maybe even the rare Facebook or LinkedIn post. But the truth is, doing this bare minimum will never give your business the growth you want to achieve. These tactics simply can’t do all the heavy lifting.
Let’s take a different approach—one that’s efficient and effective. If you implement these 3 easy tips into your social media marketing strategy, you’ll see actual results.
1. Create content that resonates.
One of the most challenging things to figure out as an entrepreneur is what you should be posting. A good rule of thumb is that your content needs to provide value to attract your ideal clients. Put yourself in your customers’ shoes, find out what conversations they’re having and their pain points, and create content that solves those problems.
How do you do this? All you need is a simple Google search! Ask yourself what questions your prospects might be Googling. Document what you find, and go further by checking out the ‘related searches.’ This easy and free tactic will allow you to get in your clients’ heads and design marketing that speaks directly to them.
Finally, create content that answers their queries, and when they interact with it, direct them to take specific actions that benefit your business. Whether sharing their email address, visiting your website, or something else entirely is up to you. Provide them value but leave them wanting more, and show them that they can find more by interacting further with your brand!
2. Become a celebrity in your industry.
Don’t worry—we’re not talking national stardom here. All you’re going to want to do is become a ‘celebrity’ in your local area. Take every opportunity to write articles, publish books, give presentations, and become involved in your community. If you run into a celebrity, don’t be afraid to snap a photo! Sharing this with your community will get people excited, elevate your status, and help you relate to your audience.
The point here is this: share your knowledge, share your special moments, take photos, record videos, constantly look for opportunities to share your experiences, and document your work across all platforms.
3. Go Live.
Some business owners are hesitant to venture into live video streaming. But adding this element to your marketing strategy (and doing it consistently) can be a huge gamechanger!
YouTube is the preferred platform for live video, chosen by 52% of users. Facebook comes in second place with 42.6% of user share in the realm of live video. However, Facebook has become the first choice for live video for people ages 25-44, and get this: FB Live videos get 10 TIMES more comments than regular videos!
Live videos are authentic. They feel more personal and real to your viewers, and they encourage meaningful interactions between you and your followers. This adds to creating a recipe for success, which pleases the algorithms.
Plan your live events for a time when you can commit entirely to creating a fantastic experience for your viewers. Fit this into your regular schedule, and remember that consistency is critical. It’s natural to feel scared of being seen, but you can do it. Do you need a script? A co-host? Whatever makes you the most comfortable, do it! All that matters is that you get out there, get your face seen, and start ASAP.
The Takeaway
By getting creative and experimenting with new social media marketing strategies, you can bring your business to the next level and reach more people than ever before.
If you’re stuck and want to delegate this task to a pro, give us a call. And right now, new clients will receive $250 off our Facebook and Instagram advertising service. Text NEW250 for a free discovery call to 717-288-9969.
Happy posting!
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