In this episode of Social Media Success For Professionals, Heather discusses the crucial role of engagement in boosting visibility on social media and the importance of creating tailored content that truly resonates with your target audience. In only 15 minutes, Heather takes you through all the crucial elements you might be missing in getting your social profiles in front of your target audience!
Heather shares valuable insights on maintaining authenticity through storytelling and emphasizes the significance of a data-driven approach to content creation. Her practical tips, such as creating a content calendar and analyzing social media results, provide actionable strategies for professionals looking to strengthen their online presence.
Heather’s genuine desire to empower professionals shines through, making this episode a must-watch for anyone aiming to elevate their digital footprint. Tune in for actionable advice and strategies to navigate the dynamic landscape of social media marketing!
Social Media Success for Professionals Talking Points
[00:30] Introduction to Organic Social Media
- Heather introduces the topic of organic social media and shares her experience and expertise in the field.
- She emphasizes the importance of engagement in social media algorithms and the goal of serving valuable content to the audience.
[01:44] The Secret to Organic Social Media Growth
- Heather discusses the key secret to organic social media growth, which is engagement.
- She highlights the importance of understanding the target audience and serving valuable content tailored to their needs and interests.
[05:13] Content Pillars for Organic Social Media
- Heather outlines the four content pillars for organic social media, including valuable content, tactical or educational posts, purpose or identity, and product or promotional posts.
- She stresses the significance of providing infotainment to the audience to build trust and authority.
[07:51] The 80-20 Rule and Content Value
- Heather explains the 80-20 rule for content posting, where 80% of the content should provide value to the audience, and 20% can be used for promotional posts.
- She emphasizes the importance of showcasing product or service value through storytelling and social proof. It’s called “social” media for a reason – stay social!
[12:39] Consistent Posting and Engagement
- Heather discusses the importance of consistently posting valuable content to organic social media profiles.
- She provides tips for creating a content calendar, finding the best time to post, and engaging with followers to build relationships and trust.
[15:39] Building Trust with Followers
- Consistency in voice and engaging with followers helps build trust.
- Clients’ followers even help reply to comments, showing the strong connection between the brand and followers.
[15:59] Promoting Your Profiles
- Promote social profiles on all communication platforms to continue building trust.
- Measure results to see what types of posts perform well and create more of those.
[16:34] Creating Organic Social Content
- Analyze post performance and create more of what works. Let go of posts that aren’t effective for your brand.
- The key is to create engaging and effective social media content.
- Here’s an example of evergreen content Holloway Media Services created a few years ago that is still relevant today: Capturing Better Videos For Your Video Marketing
[17:17] Free Content Calendar for Social Media Posts
- A free content calendar with up to 20 post ideas per month is available.
- Download and use the calendar to create engaging posts for your profiles.
[17:33] Organic Social Media Marketing Packages
- Consider packages for organic social media marketing to help with content creation or have a total done-for-you package.
- Review the available packages and choose what works best for you.
For more information on optimizing your social media profiles, check out this episode of Social Media Success for Professionals about the 5 Essential Tips for Optimizing Your Social Media Profiles for Maximum Results.
If you are looking for content ideas for social media, look no further! Our 2024 social media content calendar has up to 20 post ideas per month for your business. Use this calendar to organize a consistent posting strategy for your brand so you put more time back in your day and don’t need to stress about what to post when.
Happy posting!
